TurboTax
Featured TurboTax projects
This week's top TurboTax projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
TurboTax · Dancer
TurboTax presents 'Dancer,' a commercial spot featuring a performance in an expansive public park. The project utilizes live-action technique to capture a figure in motion, set against a backdrop of water fountains and natural landscapes. Developed by agency partner Wieden+Kennedy Portland, the production leans into clean visuals and natural light to frame the choreography. Post-production by a52 and sound design by Field Day Sound integrate rhythmic elements to align with the visual performance.
Project TurboTax · Now Taxes is a Joy to File
TurboTax moves away from traditional tax preparation tropes with this campaign, titled 'Now Taxes is a Joy to File.' The project balances a quiet, low-key look at domestic productivity with high-energy animated musical sequences. By layering moody, chiaroscuro-inspired live-action footage against vibrant, neon-drenched animation, the campaign adopts a distinct aesthetic shift. The musical score, provided by Storefront Music, drives the transition from stressful fiscal tasks to a stylized, cinematic performance environment.
TurboTax · TurboTax 'Matchmaker'
TurboTax explores the personal side of tax preparation in this commercial campaign, 'Matchmaker.' The spot focuses on the connection between tax experts and clients, featuring a professional consultant working alongside individuals navigating life changes such as freelancing and home ownership. Developed by Wieden+Kennedy New York, the film uses cinematic framing and natural lighting to establish a grounded, accessible tone. The production captures the interaction between a consultant in a formal office setting and a client transitioning into a new home via a mobile video call, highlighting the service through a live-action technique. The project features production support from Arts & Sciences, with post-production and VFX handled by Framestore and Company 3 New York. Sound and music supervision were provided by Good Ear Music Supervision and Skywalker Sound, with editorial work completed by Arcade Edit.
TurboTax · Humpty Dumpty Super Bowl
TurboTax enlists the iconic character Humpty Dumpty for this commercial spot, which frames a humorous look at unexpected medical expenses. The narrative centers on a recovery scene in a clinical setting, blending high-end production design with an eccentric cast of characters, including knights in chainmail and medical staff. The project leans into a clean, live-action technique to facilitate the character-driven storytelling, as the protagonist consults a tax expert via smartphone. Production was handled by SMUGGLER, with creative development from agency partner Wieden+Kennedy New York and editorial support by The Den Editorial.
TurboTax · The TurboTax Super Bowl File
For its Super Bowl campaign, TurboTax leans into a high-contrast visual aesthetic to communicate its service offering. The production features a subject moving through a tunnel of light, utilizing dramatic framing to maintain a clean, focused composition. Developed in collaboration between agency R/GA US and production house Hungry Man US, the project employs a live-action technique to achieve a distinct sense of depth. This commercial spot prioritizes a minimalist visual language to anchor the viewer's attention during the broadcast event.
TurboTax · The TurboTax Super Bowl File - Teaser
TurboTax leans into a high-energy aesthetic for this teaser ahead of the Super Bowl. The spot features a live-action performance captured within a tunnel of glowing concentric rings, utilizing saturated neon lighting to create a polished, commercial look. Produced by Hungry Man US, the project employs VFX and a vertical framing format to bridge the gap between broadcast and digital-first delivery. The work focuses on movement and branding, centering on the visual transition toward the campaign title card.
TurboTax · Boss Mom
TurboTax explores the integration of professional and personal life in the 'Boss Mom' commercial. The campaign features a modern home office setting, centering on a working mother navigating financial management while balancing career responsibilities and childcare. Developed by R/GA US, the spot highlights the accessibility of professional support through live-action technique and clean visual composition. The narrative transitions from independent work to a consultation with a TurboTax expert, maintaining a focus on the functionality of the service within a contemporary, natural light-filled apartment space.
TurboTax · Boater Home
TurboTax explores the complexities of home ownership in this commercial spot, Boater Home. The film follows a tax expert providing remote guidance to two men navigating the financial specifics of their unique floating residence. The narrative bridges the professional and the personal, contrasting the expert’s clinical office environment with the lived-in, warm interior of the houseboat. The cinematography utilizes a mix of live-action technique and warm indoor lighting to frame the interaction, maintaining a grounded tone throughout the consultation. Sound and music for the project were provided by SoStereo.
TurboTax · Undone
The TurboTax campaign titled Undone explores a quiet, domestic narrative set against a moody interior backdrop. Featuring a cinematic aesthetic, the production makes use of warm practical lighting to frame a contemplative moment of preparation. Developed by agency Citizen Relations Canada with production services from Group 793 Inc., the project utilizes a live-action technique to achieve its distinct atmosphere. The work focuses on intimate character detail within a residential setting, leaning into a deliberate, understated visual style.
TurboTax · Super Bowl LIX Teaser
TurboTax presents a commercial spot for its Super Bowl LIX campaign, featuring a narrative-driven look at the tax season experience. The production captures a woman navigating an outdoor parking lot with an overflowing box of documents, set against a backdrop of busy commuters. Developed by agency R/GA Americas with production by Stink Films, the piece utilizes live-action technique to ground the visual language. The commercial carries a desaturated color grade to emphasize the scale of the task, with post-production and VFX services provided by Rock Paper Scissors, Daydreamer, and The Mill US, alongside sound design from Lime Studios.
TurboTax · Love Hurts (Super Bowl)
TurboTax leans into a relatable, comedic narrative with its Love Hurts campaign, produced for the Super Bowl. The spot captures the isolation of a sports fan amidst a vibrant, crowded party, contrasting the lively social atmosphere with the subject's experience of disappointment. Produced by Hungryman with creative development from Wieden+Kennedy New York, the commercial utilizes a moody aesthetic and raw, live-action techniques. The direction highlights the stark divide between the protagonist's solitude and the surrounding festivities.
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