TurboTax: The TurboTax Super Bowl File
Brand
Date
Feb 2024
Description
For its Super Bowl campaign, TurboTax leans into a high-contrast visual aesthetic to communicate its service offering. The production features a subject moving through a tunnel of light, utilizing dramatic framing to maintain a clean, focused composition. Developed in collaboration between agency R/GA US and production house Hungry Man US, the project employs a live-action technique to achieve a distinct sense of depth. This commercial spot prioritizes a minimalist visual language to anchor the viewer's attention during the broadcast event.
Style
Horizontal, Commercial, Minimalist
Industries
Color
Crimson
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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