TurboTax: The TurboTax Super Bowl File - Teaser
Brand
Date
Feb 2024
Description
TurboTax leans into a high-energy aesthetic for this teaser ahead of the Super Bowl. The spot features a live-action performance captured within a tunnel of glowing concentric rings, utilizing saturated neon lighting to create a polished, commercial look. Produced by Hungry Man US, the project employs VFX and a vertical framing format to bridge the gap between broadcast and digital-first delivery. The work focuses on movement and branding, centering on the visual transition toward the campaign title card.
Style
Vertical, Commercial, Saturated, Neon
Techniques
VFX / visual effects
Industries
Color
Scarlet
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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