Tous
Featured Tous projects
This week's top Tous projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Tous · TOUS LAB DIAMONDS
For the launch of TOUS LAB DIAMONDS, the brand leans into a bold, eclectic visual narrative that redefines luxury jewellery through a lens of everyday spontaneity. By eschewing the traditional, stoic approach to diamond advertising, the campaign bridges the gap between high-end accessories and the whimsical textures of daily life. Photographer Daniel Garzee masterfully utilizes studio strobe lighting alongside natural light to create sharp, commercial compositions that feel both premium and provocatively accessible. The imagery pairs intricate pear-cut diamonds and coiled gold spirals with jarring, mundane elements, such as a sunny-side-up fried egg, a soap-lathered ear, or a blue foam clothing hanger. These editorial still-life setups, curated with meticulous attention to detail by fashion editor and stylist Angela Esteban Librero, challenge the viewer to see precious stones as versatile, 24/7 companions rather than static heirlooms. The interplay of saturated colors, from vibrant orange yolks to soft pink menus and blue surfaces, creates a playful, high-contrast aesthetic that demands attention. By employing tight macro photography and balanced flat-lay techniques, the project successfully elevates the lab-grown diamond category, proving that fine jewellery can be as expressive, messy, and colourful as the people who wear it, effectively translating technical excellence into a fresh, modern fashion statement.
Project Tous · E-COMMERCE Jan 2024 by Adri Cuerdo
Tous presents a series of e-commerce portrait assets, leaning into a minimalist aesthetic for its latest jewellery collection. Photographed by Adrian Cuerdo, the project features a range of portraiture that emphasizes accessories through tight compositions and clean studio lighting. Fashion styling by Ana Murillas pairs the gold jewellery with textured knitwear, while casting by Miguel Brana Campos introduces a diverse set of subjects to highlight the pieces. The campaign utilizes vertical framing to maintain a consistent, commercial look across all digital touchpoints.
Project Tous · Tous Spring 2026
Tous captures the essence of connection and timeless elegance in its Spring 2026 campaign, a project that seamlessly blends fine jewellery with contemporary fashion sensibilities. Through the lens of photographer Virgili Jubero, the campaign leans into an intimate, lifestyle-driven narrative that prioritizes genuine human interaction over rigid posing. By featuring diverse talent, including model Brandi Quinones, the imagery fosters a sense of warmth and accessibility that is often absent in high-end accessory advertising. The execution relies on a disciplined editorial approach, utilizing studio strobe lighting to create a high-key aesthetic that ensures every metallic detail—from the delicate silver and gold bear motifs to layered pearl pendants—remains the focal point of the frame. Set against minimalist white and bold maroon backgrounds, the work emphasizes the versatility of the collection, proving that these pieces are designed for both meaningful moments and daily wear. The project successfully balances commercial clarity with a candid portrait style, effectively using clean compositions to highlight the fine craftsmanship of the hardware. By stripping away extraneous artifice, Jubero allows the interplay between the subjects and their accessories to take center stage, resulting in a cohesive visual language that feels both fresh and enduring. It is a masterclass in modern luxury marketing, where the focus remains steadfastly on the emotional resonance of the brand and its connection to the wearer.
Project Tous · Suot Studio x Jose Carvajal
In a sophisticated collaboration that leans into the intersection of modern luxury and industrial aesthetics, Suot Studio x Jose Carvajal presents an editorial campaign that redefines contemporary jewellery through a lens of minimalist precision. Photographer Jose Carvajal masterfully utilizes studio strobe lighting and high-key techniques to strip back the visual noise, allowing the intricate craftsmanship of the collection to take center stage. The project captures the tactile nature of the pieces, from stackable rings featuring vibrant, multi-coloured gemstones to layered chains that blend baroque pearls with architectural gold and silver elements. With hair styling by Marcos Perez, the imagery channels a sharp, graphic sensibility that prioritizes clean lines and monochromatic palettes, ensuring the focus remains squarely on the interplay of metallic textures and geometric forms. By incorporating macro portraiture and selective focus, the campaign transforms personal adornment into a high-art study of composition and shape. The resulting body of work feels both timeless and forward-thinking, emphasizing a polished, editorial minimalism that reflects the brand's commitment to detail. Through these curated visuals, the project effectively bridges the gap between classic accessory design and modern fashion photography, creating a series that feels perfectly suited for a high-end catalogue or a visual-heavy editorial spread within the competitive landscape of the jewellery industry.
Project Tous · Mother's Day
Tous celebrates Mother's Day with a jewellery-focused campaign featuring a series of vibrant portraits. The creative direction centres on a warm, high-contrast aesthetic that highlights the collection's metallic textures and delicate detailing. Photographed by Santi de Hita, the imagery leans into a polished, commercial look. The campaign showcases a multi-strand silver cable necklace with gold letter charms, captured against a saturated yellow studio backdrop.
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