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Tous: Mother's Day

Brand
Date

Apr 2025

Description

Tous celebrates Mother's Day with a jewellery-focused campaign featuring a series of vibrant portraits. The creative direction centres on a warm, high-contrast aesthetic that highlights the collection's metallic textures and delicate detailing. Photographed by Santi de Hita, the imagery leans into a polished, commercial look. The campaign showcases a multi-strand silver cable necklace with gold letter charms, captured against a saturated yellow studio backdrop.

Style

Vertical, Commercial, Warm, Polished

Techniques

Natural light

Industries
Event

Mother's Day

Color
Silver
Gold
Background

Coloured Seamless

Context

Advertising Campaign

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