Tous: Mother's Day
Brand
Date
Apr 2025
Description
Tous celebrates Mother's Day with a jewellery-focused campaign featuring a series of vibrant portraits. The creative direction centres on a warm, high-contrast aesthetic that highlights the collection's metallic textures and delicate detailing. Photographed by Santi de Hita, the imagery leans into a polished, commercial look. The campaign showcases a multi-strand silver cable necklace with gold letter charms, captured against a saturated yellow studio backdrop.
Style
Vertical, Commercial, Warm, Polished
Techniques
Natural light
Industries
Event
Mother's Day
Color
Silver
Gold
Background
Coloured Seamless
Context
Advertising Campaign
Associated creatives
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