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Smiling woman with short blonde hair wearing layered silver necklaces and gold hoop earrings against a yellow background.
Smiling woman with short blonde hair wearing layered silver necklaces and gold hoop earrings against a yellow background.

Tous Mother's Day 2025

About

Tous celebrates Mother's Day with a jewellery-focused campaign featuring a series of vibrant portraits. The creative direction centres on a warm, high-contrast aesthetic that highlights the collection's metallic textures and delicate detailing. Photographed by Santi de Hita, the imagery leans into a polished, commercial look. The campaign showcases a multi-strand silver cable necklace with gold letter charms, captured against a saturated yellow studio backdrop.

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