Tous
E-COMMERCE Jan 2024 by Adri Cuerdo



Jan 2024
Tous presents an e-commerce campaign focused on gold accessories, captured through a series of tight portrait compositions. The work balances polished metallic textures with minimalist styling, utilizing clean studio lighting to define the jewelry against a consistent white backdrop. Photographer Adrian Cuerdo leads the visual direction, working alongside fashion editor and stylist Ana Murillas to coordinate the ribbed knitwear and tailored jewelry placements. Casting directed by Miguel Brana Campos rounds out the production, featuring models Marley Villiers and Marta Hernandez. The campaign relies on a commercial, minimalist aesthetic to highlight individual product pieces.
Vertical, Commercial, Clean
Jewellery
White Seamless
E-commerce / Product