Tostitos
Featured Tostitos projects
This week's top Tostitos projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Tostitos · What is Everything
Tostitos explores the ritual of gathering in 'What is Everything,' a commercial project that channels a lively, communal energy. The narrative weaves together scenes of food preparation across both intimate kitchen settings and vibrant, open-air markets. Produced by GREATERGOOD, the spot employs a live-action technique to capture the interaction between talent and product. The visuals lean into a cinematic aesthetic, shifting between warm indoor environments and bright, natural daylight to maintain a playful pace throughout the edit.
Tostitos · Five Ways To Cinco
Tostitos leans into a cinematic action aesthetic for its 'Five Ways To Cinco' commercial campaign. Featuring actor Danny Trejo, the production follows a series of desert-based sequences and gritty urban environments that shift between sweeping, wide-lens vistas and tightly framed character moments. The project makes use of high-contrast cinematic lighting and a desaturated color palette punctuated by warm, sunset-hued accents. Centered on the brand's chip and salsa offerings as primary narrative props, the live-action work mirrors the pacing of traditional action films.
Tostitos · The Roots | Tostitos Making Of
Tostitos documents the production process for their campaign, The Roots, in this observational behind-the-scenes film. The footage provides a look at the commercial shoot, highlighting the technical coordination required on set. Crafted by the team at Goodby Silverstein & Partners with production support from O Positive and The Roots Production Service, the film utilises a documentary approach. The project features live-action techniques captured with an analogue film aesthetic.
Tostitos · Can't Go Wrong
The Tostitos campaign 'Can't Go Wrong' captures domestic social gatherings through a series of live-action commercial spots. Set across various indoor environments, the project features group interactions ranging from birthday celebrations to casual card games, highlighting the product as a staple for home entertaining. The execution relies on warm, natural lighting to contrast the domestic setting with sudden, lighthearted party mishaps. Creative agency Goodby Silverstein & Partners led the production, with O Positive and The Roots Production Service supporting the delivery of these commercial scenes.
Tostitos · Missed It
Tostitos explores the nuances of human connection in the commercial spot 'Missed It.' The project highlights candid moments shared among friends and family, centering on the simple act of gathering around snacks in a domestic setting. Produced by Tool and developed by Goodby Silverstein & Partners, the spot utilizes live-action technique to capture unscripted interactions. The visual execution relies on natural indoor lighting to maintain a warm, clean aesthetic across the indoor environment. HutchCo Technologies is also credited on the production.
Tostitos · Bleacher Report x Tostitos
Tostitos teams up with Bleacher Report for a campaign spot featuring professional football player Micah Parsons. The commercial showcases Micah taking the lead on party preparations in a suburban setting, arranging snacks and playbooks for a gathering. Produced by Bows X Arrows, the project employs a live-action technique with bright interior lighting and dynamic editing. The narrative highlights the brand's presence in a social, sports-adjacent context through a comedic lens.
Tostitos · Wedding
Tostitos presents this humorous commercial campaign set against the backdrop of an outdoor wedding ceremony. The film follows a narrative where Tom Brady, dressed in a tuxedo, disrupts the nuptials in a manicured garden setting to share a bag of Tostitos Scoops and salsa with the guests. Produced with live-action technique and a polished finish, the spot highlights the brand's presence in social settings. The creative direction for the campaign was handled in-house by D3, with music and sound design contributed by JSM Music.
Tostitos · Paint n Sip
Tostitos leans into a comedic approach for their Paint n Sip campaign, illustrating the brand's partnership with the NFL. The live-action commercial unfolds in a rustic art studio where a life drawing class balances artistic pursuit with football viewership. Featuring creative input from the team at D3 and sound design by JSM Music, the spot captures a relatable classroom scenario. The narrative highlights the intersection of sports culture and social snacking, maintaining a clean aesthetic while prioritizing a humorous tone throughout the production.
Tostitos · Recital
The 'Recital' commercial for Tostitos highlights a theatrical performance setting, where audience members interact with the product amidst a nautical-themed stage show. The production uses live-action techniques and warm, cinematic interior lighting to frame the narrative across the captured stage performance. Developed by the in-house creative team at D3, the spot features sound design and music production by JSM Music. The project maintains a commercial focus, emphasizing the integration of the product within a live, event-based context.
Tostitos · Grocery
Tostitos expands its presence in the CPG and packaged food sector with this commercial spot set within a supermarket environment. The piece features former NFL player Rob Gronkowski, who engages with shoppers and store staff in a brightly lit retail aisle. Developed by the in-house team at D3, the project utilizes a clean, live-action technique to showcase product placements and branded displays. The execution leans into a humorous tone, focusing on conversational interactions at a tasting table to connect the product with everyday consumer scenarios. The soundscape for the campaign was provided by JSM Music.
Tostitos · Can't Go Wrong
Tostitos presents 'Can't Go Wrong,' a lifestyle campaign capturing the energy of indoor gatherings and domestic social connection. Through a series of candid sequences, the film features groups of friends and family engaging in card games, sports viewing, and celebrations within home environments. Directed through a commercial lens, the narrative leans into warm interior lighting and festive, high-energy moments. Produced by Goodby Silverstein & Partners with sound design by The Elements Music, the project utilizes live-action techniques to emphasize shared experiences and casual social interaction.
Tostitos · Packers Leap
Tostitos explores the intersection of sporting culture and production in the Packers Leap commercial campaign. The spot transitions from the stadium atmosphere of a fan celebration to the technical stages of food production, highlighting the journey from raw corn kernels to the final product. Utilizing live-action technique and slow motion, the film focuses on the tactile nature of masa preparation. The visual palette leans into warm tones, emphasizing the craft involved in creating the brand's tortilla chips within a commercial broadcast format.
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