Tostitos

Tostitos · What is Everything

Tostitos explores the ritual of gathering in 'What is Everything,' a commercial project that channels a lively, communal energy. The narrative weaves together scenes of food preparation across both intimate kitchen settings and vibrant, open-air markets. Produced by GREATERGOOD, the spot employs a live-action technique to capture the interaction between talent and product. The visuals lean into a cinematic aesthetic, shifting between warm indoor environments and bright, natural daylight to maintain a playful pace throughout the edit.

Tostitos · Five Ways To Cinco

Tostitos leans into a cinematic action aesthetic for its 'Five Ways To Cinco' commercial campaign. Featuring actor Danny Trejo, the production follows a series of desert-based sequences and gritty urban environments that shift between sweeping, wide-lens vistas and tightly framed character moments. The project makes use of high-contrast cinematic lighting and a desaturated color palette punctuated by warm, sunset-hued accents. Centered on the brand's chip and salsa offerings as primary narrative props, the live-action work mirrors the pacing of traditional action films.

Tostitos · The Roots | Tostitos Making Of

Tostitos · Can't Go Wrong

Tostitos · Missed It

Tostitos · Bleacher Report x Tostitos

Tostitos · Wedding

Tostitos · Paint n Sip

Tostitos · Recital

Tostitos · Grocery

Tostitos · Can't Go Wrong

Tostitos · Packers Leap