Tostitos explores the ritual of gathering in 'What is Everything,' a commercial project that channels a lively, communal energy. The narrative weaves together scenes of food preparation across both intimate kitchen settings and vibrant, open-air markets.
Produced by GREATERGOOD, the spot employs a live-action technique to capture the interaction between talent and product. The visuals lean into a cinematic aesthetic, shifting between warm indoor environments and bright, natural daylight to maintain a playful pace throughout the edit.
