Tostitos: Five Ways To Cinco
Brand
Date
Jan 2026
Description
Tostitos leans into a cinematic action aesthetic for its 'Five Ways To Cinco' commercial campaign. Featuring actor Danny Trejo, the production follows a series of desert-based sequences and gritty urban environments that shift between sweeping, wide-lens vistas and tightly framed character moments. The project makes use of high-contrast cinematic lighting and a desaturated color palette punctuated by warm, sunset-hued accents. Centered on the brand's chip and salsa offerings as primary narrative props, the live-action work mirrors the pacing of traditional action films.
Style
Horizontal, Action, Cinematic, Desaturated, Warm
Industries
Color
Navy
Crimson
Pure White
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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