Tostitos
Five Ways To Cinco
Brand
ProjectFive Ways To Cinco
Date
Jan 2026
Description
Tostitos leans into a cinematic action aesthetic for the Five Ways To Cinco campaign. Featuring actor Danny Trejo, the commercial employs dramatic framing and high-contrast cinematic lighting to transition between desert landscapes and gritty urban environments. The production utilizes desaturated color grading with warm sunset accents to anchor the narrative, positioning the brand's chip bags and salsa jars as central props throughout the action-heavy sequences. The work was created by the agency Integer.
Style
Horizontal, Action, Cinematic, Desaturated, Warm
Industries
CPG / Packaged Food
Color
Navy
Crimson
Pure White
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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