This commercial for Topgolf, titled Pool, juxtaposes the discomfort of a humid outdoor setting with the climate-controlled hospitality of the venue. The narrative transitions from a sluggish, heat-struck scene to an active social environment where patrons engage with the brand's food and golf offerings.
Executed with a distinct 1980s aesthetic, the production utilizes a cinematic live-action technique to distinguish between the two environments. The project was developed by the agency and creative team at Anomaly NY, focusing on the venue's dining and entertainment experience.
