Tooheys, Lion
Featured Tooheys, Lion projects
This week's top Tooheys, Lion projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Tooheys, Lion · Dune Rats 15s
Tooheys presents a 15-second promotional spot for its 'Tooheys On Tour' initiative, highlighting a partnership with the band Dune Rats. The campaign focuses on the brand's support of live music venues, documenting concert atmosphere and performance energy. The edit utilizes a high-energy pace, integrating concert footage with dynamic motion graphics. The project leans into a retro aesthetic, blending live-action technique with animated typography to drive brand visibility.
Tooheys, Lion · Tooheys on Tour – Dune Rats Promo Video
This promotional film for Tooheys on Tour captures the Australian rock band Dune Rats as they navigate a series of live performances across packed club venues. The project leans into a raw, high-energy documentary aesthetic, utilizing fast-paced editing and saturated color grading to mirror the intensity of the pub rock scene. The visual approach incorporates retro archival style vignettes and heavy typographic overlays, building a kinetic narrative around the tour schedule. The collaboration between Tooheys, Lion and the band highlights live music culture through a distinctly lo-fi, VHS-inspired lens.
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