Tooheys presents a 15-second promotional spot for its 'Tooheys On Tour' initiative, highlighting a partnership with the band Dune Rats. The campaign focuses on the brand's support of live music venues, documenting concert atmosphere and performance energy.
The edit utilizes a high-energy pace, integrating concert footage with dynamic motion graphics. The project leans into a retro aesthetic, blending live-action technique with animated typography to drive brand visibility.
