Tooheys, Lion

Dune Rats 15s

Brand

Date

Jan 2025

Description

This 15-second promotional spot for Tooheys On Tour spotlights the brand's support of live music venues and the band Dune Rats. The project captures the energy of live performances and concert crowds through a high-tempo edit. Built on a foundation of live-action concert recording, the video integrates motion graphics and animated typography to maintain a rhythmic visual pace. The aesthetic leans into a retro sensibility, utilizing color-graded overlays to bridge the gap between band performance and brand identity.

Style

Horizontal, Commercial, Retro

Techniques

Motion Graphics

Industries

Alcoholic Beverages

Context

TVC / TV Commercial