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Tooheys, Lion: Dune Rats 15s

Date

Jan 2025

Description

Tooheys presents a 15-second promotional spot for its 'Tooheys On Tour' initiative, highlighting a partnership with the band Dune Rats. The campaign focuses on the brand's support of live music venues, documenting concert atmosphere and performance energy. The edit utilizes a high-energy pace, integrating concert footage with dynamic motion graphics. The project leans into a retro aesthetic, blending live-action technique with animated typography to drive brand visibility.

Style

Horizontal, Commercial, Retro

Techniques

Motion Graphics

Context

TVC / TV Commercial

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