Tooheys, Lion
Tooheys on Tour – Dune Rats Promo Video
Brand
Date
Jan 2025
Description
This promotional film for Tooheys on Tour captures the Australian rock band Dune Rats as they navigate a series of live performances across packed club venues. The project leans into a raw, high-energy documentary aesthetic, utilizing fast-paced editing and saturated color grading to mirror the intensity of the pub rock scene. The visual approach incorporates retro archival style vignettes and heavy typographic overlays, building a kinetic narrative around the tour schedule. The collaboration between Tooheys, Lion and the band highlights live music culture through a distinctly lo-fi, VHS-inspired lens.
Style
Documentary, Horizontal, Action, Saturated, Retro
Techniques
VHS / lo-fi
Industries
Music
Color
Jet Black
Crimson
Navy
Background
Theatre
Context
Music Video
Associated creatives
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