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Tooheys, Lion Tooheys on Tour – Dune Rats Promo Video 2025

About

This promotional film for Tooheys on Tour captures the Australian rock band Dune Rats as they navigate a series of live performances across packed club venues. The project leans into a raw, high-energy documentary aesthetic, utilizing fast-paced editing and saturated color grading to mirror the intensity of the pub rock scene. The visual approach incorporates retro archival style vignettes and heavy typographic overlays, building a kinetic narrative around the tour schedule. The collaboration between Tooheys, Lion and the band highlights live music culture through a distinctly lo-fi, VHS-inspired lens.

Brand

Tooheys, Lion

Credits

Tooheys, Lion
Agency / Creative
UM
Media
CEA, Dune Rats
Licensing

Industries

Music

Styles

DocumentaryHorizontalActionSaturatedRetro

Techniques

VHS / lo-fi
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