The Atlantic

The Atlantic · Brand Identity

The Atlantic has unveiled a comprehensive brand identity system for The Atlantic Festival, blending historical editorial heritage with contemporary motion graphics. The design suite integrates archival woodcut engravings and classical maritime iconography—such as trident motifs and Neptune-inspired medallions—with a rigorous, modern serif typography system. By pairing these traditional elements with vibrant, punchy color blocks and clean minimalist layouts, the identity bridges the magazine's long-standing legacy with a forward-looking digital presence. Executed through a mix of static graphic design and dynamic motion sequences, the project encompasses a full range of event collateral, including social media templates, event cards, and title sequences. The identity work, created by The Atlantic with motion design by Mallandrich, leans into a retro-inspired aesthetic that emphasizes tactile, etched textures and editorial structure to unify the festival's diverse brand touchpoints.

The Atlantic, Visit Seattle · Seattle Bookmarked | Jeffrey Dean Morgan

Ancestry, The Atlantic · Reclaiming Identity

The Atlantic, Cathay Pacific · Moved To Create

Moved To Create is a collaborative project between The Atlantic and Cathay Pacific, focusing on the intersection of travel and the creative process. The documentary-style film follows artist Joshua Vides as he reflects on navigating artistic challenges and the rhythm of his daily practice. Directed through a cinematic lens, the project captures the designer within his studio, documenting the transition from initial sketch to finished work. The piece balances technical precision with an intimate tone, incorporating live-action technique and analogue film textures to underscore the tactile nature of his design process.