The Atlantic, Cathay Pacific: Moved To Create
Brands
Date
Feb 2025
Description
Moved To Create is a collaborative project between The Atlantic and Cathay Pacific, focusing on the intersection of travel and the creative process. The documentary-style film follows artist Joshua Vides as he reflects on navigating artistic challenges and the rhythm of his daily practice. Directed through a cinematic lens, the project captures the designer within his studio, documenting the transition from initial sketch to finished work. The piece balances technical precision with an intimate tone, incorporating live-action technique and analogue film textures to underscore the tactile nature of his design process.
Style
Documentary, Horizontal, Cinematic, Clean
Techniques
Analogue / film
Industries
Color
Camel
Navy
Background
Office
Context
Brand Film / Corporate Video
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