System
Featured System projects
This week's top System projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project System · System F/W 2025 Campaign
The System F/W 2025 campaign, led by photographer David Sims, presents a study in texture and silhouette within a fashion context. The imagery spans portraiture and wide-angle shots, balancing a monochrome editorial approach with earthy tones. Styling by Emmanuelle Alt grounds the collection against stark, brutalist architecture, utilizing natural light to emphasise raw material details and structured outerwear. Featuring models Finn Collins and Mathilda Gvarliani, the campaign relies on minimalist composition and analogue film techniques. Production credits include hair styling by Olivier Schawalder and makeup artistry by Hiromi Ueda, with design direction by Kim Hee Soo.
Project System · System S/S 2025 Campaign
System’s Spring/Summer 2025 campaign, designed by Kim Hee Soo, translates the season’s collection into a focused editorial series. Photographed by David Sims, the visuals leverage a monochrome palette and analogue film aesthetic to emphasize texture and form. Featuring styling by Emmanuelle Alt, the campaign juxtaposes structured tailoring—including oversized blazers and statement necklaces—with soft, tactile fabrics against both rustic woodland and neutral studio backdrops. The work is supported by hair styling from Ryan Mitchell and makeup artistry by Lucia Pieroni, with models Ella Mccutcheon and Noah Hanes appearing throughout the imagery.
Project System · System F/W 2026 Campaign
The System Fall/Winter 2026 campaign masterfully defines the convergence of high-end luxury fashion and raw, editorial minimalism. Captured through the lens of photographer Peter Joseph Smith, the collection leans into a sophisticated, monochromatic palette that amplifies the tactile nature of its diverse textiles, from heavy cable-knit wools and industrial-grade leather to voluminous faux fur. Stylist Virginie Benarroch orchestrates a series of layered, oversized silhouettes that feel both contemporary and deeply grounded, utilizing the interplay between natural light and high-contrast chiaroscuro techniques to draw focus to the intricate construction of the garments. The campaign features models Chandler Frye and Eduarda Muehlmann, whose composed, neutral expressions mirror the quiet confidence of the collection. By juxtaposing stark architectural elements—such as textured concrete and minimalist brick—with the soft, humanizing work of hair stylist Akemi Kishida and makeup artist Christine Corbel, the visuals transcend standard commercial portraiture. The deliberate inclusion of bold, sans-serif typography across the frames reinforces the house’s distinct identity, bridging the gap between professional apparel and artistic expression. This project serves as a compelling exploration of texture and form, successfully translating the depth of the brand’s design language into a series of cinematic, lifestyle-oriented images that feel inherently modern, structured, and timeless.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
