System
System F/W 2025 Campaign
Brand
ProjectSystem F/W 2025 Campaign
Date
Aug 2025
Description
The System F/W 2025 campaign explores the intersection of high-fashion structure and brutalist design, anchored by the photography of David Sims. The imagery captures a shift between intimate, monochrome portraiture and wider, architectural compositions. Fashion editor Emmanuelle Alt curates the styling, focusing on textured outerwear, asymmetrical coats, and layered silhouettes. The production features models Finn Collins and Mathilda Gvarliani set against raw concrete backdrops and overexposed skies. Technical execution includes a tactile use of natural light and an analogue aesthetic that emphasizes the varied textiles throughout the collection.
Color
Jet Black
Context
Advertising Campaign
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