The System F/W 2025 campaign, led by photographer David Sims, presents a study in texture and silhouette within a fashion context. The imagery spans portraiture and wide-angle shots, balancing a monochrome editorial approach with earthy tones. Styling by Emmanuelle Alt grounds the collection against stark, brutalist architecture, utilizing natural light to emphasise raw material details and structured outerwear.
Featuring models Finn Collins and Mathilda Gvarliani, the campaign relies on minimalist composition and analogue film techniques. Production credits include hair styling by Olivier Schawalder and makeup artistry by Hiromi Ueda, with design direction by Kim Hee Soo.
