System
System S/S 2025 Campaign
Brand
ProjectSystem S/S 2025 Campaign
Date
Feb 2025
Description
System presents its S/S 2025 campaign, an editorial fashion series captured by photographer David Sims. The imagery utilizes a monochrome palette and analogue-inspired film aesthetics, with natural light defining the structural details of the collection's oversized tailoring and tactile knitwear. The visuals transition between rustic woodland environments and clean studio backdrops. Creative direction for the campaign features fashion editing and styling by Emmanuelle Alt. The project features models Ella Mccutcheon and Noah Hanes, with hair styling by Ryan Mitchell and makeup by Lucia Pieroni.
Style
Editorial, Vertical, Monochrome
Techniques
Analogue / film
Industries
High Street Fashion
Color
Charcoal
Pure White
Context
Advertising Campaign
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