System: System S/S 2025 Campaign
Brand
Date
Feb 2025
Description
System’s Spring/Summer 2025 campaign, designed by Kim Hee Soo, translates the season’s collection into a focused editorial series. Photographed by David Sims, the visuals leverage a monochrome palette and analogue film aesthetic to emphasize texture and form. Featuring styling by Emmanuelle Alt, the campaign juxtaposes structured tailoring—including oversized blazers and statement necklaces—with soft, tactile fabrics against both rustic woodland and neutral studio backdrops. The work is supported by hair styling from Ryan Mitchell and makeup artistry by Lucia Pieroni, with models Ella Mccutcheon and Noah Hanes appearing throughout the imagery.
Style
Editorial, Vertical, Monochrome
Techniques
Analogue / film
Industries
Color
Charcoal
Pure White
Context
Advertising Campaign
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