SuperValu

SuperValu · Christmas Two

SuperValu marks the holiday season with 'Christmas Two,' a campaign that leans into the domestic warmth of family gatherings. The commercial centers on an intimate living room scene, capturing candid moments of play alongside clear product showcases that highlight seasonal meal savings. Developed by agency Boys+Girls with production support from Ponder, the spot utilizes a polished, live-action technique. Screen Scene managed the post-production and motion graphics, integrating the retailer's branding and seasonal promotions into the frame, while Locky Butler provided the sound and music composition.

SuperValu · Christmas One

SuperValu presents 'Christmas One,' a festive campaign centred on the holiday dining experience. The film captures a multi-generational family gathering in a domestic setting, focusing on the interactions around a traditional meal. Produced with a cinematic approach, the campaign utilizes a warm lighting palette and golden hour tones to establish the environment. The creative direction from Boys+Girls emphasizes a polished, live-action technique to convey the holiday atmosphere, supported by production from Ponder. Post-production and VFX were managed by Screen Scene, with sound design and music provided by Locky Butler.

SuperValu · Christmas Three

SuperValu presents 'Christmas Three,' a festive campaign film centered on the brand's seasonal food range. The commercial features a gathering of family and friends in a residential setting, focusing on a selection of party-ready savory snacks and mince pies. Produced by Ponder with creative direction from agency Boys+Girls, the spot utilizes intimate framing and warm interior lighting to underscore the holiday atmosphere. Screen Scene handled the post-production and visual effects, while Locky Butler managed the sound design for the live-action project.

SuperValu · The Difference Is Real Wine

SuperValu · The Difference Is Real Bread