SuperValu: Christmas One
Brand
Date
Nov 2024
Description
SuperValu presents 'Christmas One,' a festive campaign centred on the holiday dining experience. The film captures a multi-generational family gathering in a domestic setting, focusing on the interactions around a traditional meal. Produced with a cinematic approach, the campaign utilizes a warm lighting palette and golden hour tones to establish the environment. The creative direction from Boys+Girls emphasizes a polished, live-action technique to convey the holiday atmosphere, supported by production from Ponder. Post-production and VFX were managed by Screen Scene, with sound design and music provided by Locky Butler.
Style
Horizontal, Cinematic, Warm, Golden Hour
Industries
Event
Christmas
Color
Forest Green
Camel
Jet Black
Background
Living Room
Context
TVC / TV Commercial
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