SuperValu Christmas One 2024
About
SuperValu presents 'Christmas One,' a festive campaign centred on the holiday dining experience. The film captures a multi-generational family gathering in a domestic setting, focusing on the interactions around a traditional meal. Produced with a cinematic approach, the campaign utilizes a warm lighting palette and golden hour tones to establish the environment. The creative direction from Boys+Girls emphasizes a polished, live-action technique to convey the holiday atmosphere, supported by production from Ponder. Post-production and VFX were managed by Screen Scene, with sound design and music provided by Locky Butler.
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