SuperValu
Christmas One
Brand
ProjectChristmas One
Date
Nov 2024
Description
SuperValu’s Christmas One campaign centres on the domestic ritual of the festive meal, depicting a multi-generational family gathering in a residential setting. The film leans into a cinematic aesthetic, utilising warm, golden hour lighting to establish a cozy atmosphere around the dining table. The production, managed by Ponder, captures the interaction between family members with a focus on interior staging. Creative direction was led by the agency Boys+Girls, with post-production and visual effects provided by Screen Scene and sound design by Locky Butler.
Style
Horizontal, Cinematic, Warm, Golden Hour
Industries
CPG / Packaged Food
Event
Christmas
Color
Forest Green
Camel
Jet Black
Background
Living Room
Context
TVC / TV Commercial
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