Sunglass Hut
Featured Sunglass Hut projects
This week's top Sunglass Hut projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Sunglass Hut · 94 Shades of Summer
Sunglass Hut’s '94 Shades of Summer' campaign captures a vibrant seasonal aesthetic through a series of sun-drenched, high-energy sequences. Featuring a range of outdoor settings, the commercial transitions from poolside lounging to boat trips and coastal drives, highlighting the versatility of the brand's latest eyewear collection. Developed by agency Gotham, the project leans into a clean, commercial visual language. The cinematography prioritizes natural light, utilising the golden hour to accentuate the textures of summer apparel and various sunglass frames. Dynamic live-action techniques bring a sense of movement to the imagery, supported by a custom sound design from MAS-Music and Strategy.
Sunglass Hut · Shades of You Wild
Sunglass Hut presents 'Shades of You Wild,' a commercial campaign showcasing their latest eyewear collection through a series of dynamic, sun-drenched vignettes. The project captures the product in diverse outdoor settings, ranging from coastal backdrops to poolside environments. The execution relies on live-action techniques to emphasize a carefree and energetic atmosphere. With a focus on warm color grading and bright, natural lighting, the film highlights various eyewear designs across multiple scenes. The campaign was produced by The Martin Agency, featuring an original score by MAS-Music and Strategy.
Sunglass Hut · Shades of You
Sunglass Hut presents 'Shades of You,' a vibrant commercial campaign that captures a series of sun-drenched moments. The film leans into an energetic pace, moving between close-ups of eyewear and candid group interactions set within outdoor pool party environments. Produced by The Martin Agency, the campaign utilizes a warm colour grading to emphasize its playful atmosphere. The project features live-action technique throughout, highlighting the versatility of the eyewear collection against varied fashionable outfits.
Sunglass Hut · Pool 15
Sunglass Hut’s 'Pool 15' campaign leans into a high-energy, vibrant summer aesthetic. The commercial spots feature Georgia May Jagger and the Richards sisters, placing the eyewear collections against backdrops of coastal boat trips and poolside leisure. The project makes extensive use of natural daylight and vivid, saturated color grading to establish a playful atmosphere. Creative direction was provided by Gotham, with music and sound design handled by MAS-Music and Strategy to support the upbeat, sun-drenched pace of the live-action sequences.
Sunglass Hut · Sunglass Hut 2016
Sunglass Hut 2016 captures a series of summer-focused vignettes atop an urban rooftop terrace. The commercial highlights the brand's latest eyewear collection through a mix of tight portraiture and candid interactions, leaning into a relaxed aesthetic framed by city high-rises. The production utilizes golden hour conditions and natural light to establish a bright, commercial tone. The movement between close-up product detail and wide-angle social settings is underscored by upbeat music and sound design provided by MAS-Music and Strategy. Creative development for the campaign was led by The Martin Agency.
Sunglass Hut · Shades of You Wild
Sunglass Hut presents 'Shades of You Wild,' an energetic commercial campaign highlighting the brand’s latest eyewear collection. The film captures a series of outdoor vignettes, featuring individuals in a variety of social settings from poolside afternoons to sunset boat outings. The project leans into a warm, sun-drenched aesthetic, utilizing live-action techniques to emphasize a summer lifestyle. With creative agency work by The Martin Agency and sound design by MAS-Music and Strategy, the commercial focuses on the integration of fashion eyewear into everyday outdoor environments.
Sunglass Hut · Shades of You Go
Sunglass Hut’s Shades of You Go is a commercial campaign that captures an upbeat, energetic approach to eyewear styling. The film features a diverse cast exploring social settings and transit in a vintage convertible, focusing on the functional and aesthetic appeal of their frames. The production, created by The Martin Agency, utilizes live-action technique and natural light to maintain a clean, warm aesthetic. The visual narrative relies on lifestyle framing and vibrant colors to present the collection, with rhythmic, fast-paced editing supported by sound and music production from MAS-Music and Strategy.
Sunglass Hut · Shades of You Unforgettable
Sunglass Hut presents 'Shades of You Unforgettable,' a commercial campaign centered on the summer eyewear collection. The film follows various models in a coastal setting, focusing on the versatility of tortoiseshell frames and seasonal accessories during outdoor leisure. Produced with creative input from The Martin Agency, the piece utilizes golden hour lighting and vertical framing to highlight the collection within a relaxed, vacation-oriented lifestyle context. Sound design and music composition for the project were provided by MAS-Music and Strategy.
Sunglass Hut · SGH Season Campaign
The SGH Season Campaign for Sunglass Hut centres on a series of lifestyle vignettes featuring fashion eyewear within an urban rooftop setting. Produced by The Martin Agency, the live-action spot leans into a relaxed aesthetic, utilising natural light and warm, golden hour color grading to capture a summery atmosphere. The commercial showcases a variety of designer frames through the interactions of a cast of models in a terrace environment. Sound design and music composition for the project were provided by MAS-Music and Strategy.
Sunglass Hut · It Only Happens at Sunglass Hut
This commercial campaign for Sunglass Hut centres on a series of retail and lifestyle vignettes featuring model Gigi Hadid. The footage moves from a bright, clean-lit store environment where Hadid browses the collection, to a vibrant poolside setting, capturing the brand's eyewear in a variety of social contexts. The production employs high-energy pacing and polished styling to highlight the frames through frequent close-up portraits. Developed with production support from Westy Productions and Paladino Casting, the campaign utilises live-action techniques and natural lighting to maintain a contemporary aesthetic.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
