Sunglass Hut: 94 Shades of Summer

Brand

Date

Dec 2025

Description

Sunglass Hut’s '94 Shades of Summer' campaign captures a vibrant seasonal aesthetic through a series of sun-drenched, high-energy sequences. Featuring a range of outdoor settings, the commercial transitions from poolside lounging to boat trips and coastal drives, highlighting the versatility of the brand's latest eyewear collection. Developed by agency Gotham, the project leans into a clean, commercial visual language. The cinematography prioritizes natural light, utilising the golden hour to accentuate the textures of summer apparel and various sunglass frames. Dynamic live-action techniques bring a sense of movement to the imagery, supported by a custom sound design from MAS-Music and Strategy.

Style

Horizontal, Commercial, Clean, Golden Hour

Industries

Eyewear

Color

Jet Black

Pure White

Background

Outdoor Pool

Context

TVC / TV Commercial