StrangeLove
Featured StrangeLove projects
This week's top StrangeLove projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project StrangeLove · Brand Identity
StrangeLove’s brand identity, developed by Marx Design, centres on a high-contrast visual system applied across product packaging, outdoor billboards, and promotional animation. The design uses a saturated colour palette and bold, rhythmic typography—notably featuring the phrases 'Bottoms Up' and 'Fix Your Drink'—to establish a cohesive aesthetic across physical and digital assets. The project incorporates clean graphic layouts and geometric compositions, utilizing hard lighting and minimalist product photography to elevate the beverage garnish range. From custom-branded adhesive tape to structured packaging pouches, the identity maintains a distinct, modern presence designed for high-impact commercial visibility.
Project StrangeLove · Brand Identity
StrangeLove’s brand identity project functions as a comprehensive, modular system presented through a series of spiral-bound editorial guides. Designed by Marx Design, the collateral incorporates bold typographic hierarchies and playful sticker collages to balance historical lore with practical bar-tending instructional assets. The project features photography by Kristoffer Paulsen and Yuki Sato, emphasizing high-contrast product shots and freeze-frame action sequences. Across the layouts, the design leans into minimalist graphic principles, utilizing clean grid systems and vibrant color blocking to categorize cocktails, glassware, and botanical ingredients. Techniques such as editorial infographics and detailed UI illustration are used to translate complex drink recipes into accessible visual references, while the use of natural light and high-speed photography maintains a sharp, commercial focus throughout the brand toolkit.
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