StrangeLove

May 2022

StrangeLove’s brand identity, developed by Marx Design, centres on a high-contrast visual system applied across product packaging, outdoor billboards, and promotional animation. The design uses a saturated colour palette and bold, rhythmic typography—notably featuring the phrases 'Bottoms Up' and 'Fix Your Drink'—to establish a cohesive aesthetic across physical and digital assets. The project incorporates clean graphic layouts and geometric compositions, utilizing hard lighting and minimalist product photography to elevate the beverage garnish range. From custom-branded adhesive tape to structured packaging pouches, the identity maintains a distinct, modern presence designed for high-impact commercial visibility.

Horizontal, Commercial, Clean

Beverages

E-commerce / Product