Stefan Cooke
Featured Stefan Cooke projects
This week's top Stefan Cooke projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Stefan Cooke · Stefan Cooke S/S 26 Lookbook
The Stefan Cooke S/S 26 lookbook presents a focused exploration of the collection's tailoring, set against a neutral grey studio backdrop. Designed by Stefan Cooke and Jake Burt, the season leans into a minimalist aesthetic, highlighting sharp silhouettes and graphic details through clean, directional studio lighting. Captured by photographer Angus Williams and styled by Alice Goddard, the imagery emphasizes the collection’s juxtaposition of casual outerwear with structured, pleated skirts and trousers. The project employs a consistent editorial approach, utilizing soft light to accentuate the textural contrast between mesh knits, denim quilting, and tailored elements throughout the series.
Project Stefan Cooke · Stefan Cooke F/W 2025 Campaign
The Stefan Cooke Fall/Winter 2025 campaign explores the intersection of tailoring and abstraction through a stark, editorial lens. Photographed by Theo Sion and styled by Alice Goddard, the series utilizes low-key chiaroscuro lighting to isolate the silhouette of the male form against a minimalist studio backdrop. With creative direction from Bruce Usher, the work prioritizes composition and form, often incorporating graphic elements like star overlays or intentional negative space. The campaign, which features design contributions from Stefan Cooke and Jake Burt, moves between intimate, moody portraits and clean, typographic visuals to define the collection's aesthetic.
Project Stefan Cooke · Spring 2024 Ad Campaign
Stefan Cooke’s Spring 2024 ad campaign offers a masterclass in the power of surreal juxtaposition within the luxury fashion sector. By placing shirtless models against the stark, utilitarian backdrop of corrugated metal and withered rural landscapes, the editorial series creates a compelling visual tension between the raw, industrial environment and the brand’s signature playfulness. Photographer Theo Sion leans into high-contrast imagery, utilizing natural light to elevate simple, solitary poses into something distinctly cinematic. Central to the campaign’s impact are the oversized, vibrant foam props—ranging from graphic pink fingers to bright orange thumbs-up symbols—which serve as surreal anchors against the muted, monochrome settings. The deliberate choice to shoot in black and white forces a focus on texture and composition, allowing these whimsical, larger-than-life accents to pop with surprising intensity. With creative direction from Stefan Cooke and Bruce Usher, the project successfully marries lifestyle sensibilities with the sharp aesthetic of high-end fashion. The inclusion of styling by Alice Goddard and precise casting by Piotr Chamier ensures the editorial minimalism remains grounded, preventing the avant-garde props from overshadowing the human element. This project is a striking exercise in modern brand storytelling, using live-action techniques to breathe personality into a commercial format, ultimately grounding the luxury label in a world that feels both familiar and refreshingly absurd.
Project Stefan Cooke · Stefan Cooke F/W 24 Lookbook
The Stefan Cooke Fall/Winter 2024 lookbook presents a contemporary menswear collection through a series of minimalist, editorial portraits. Captured by photographer Angus Williams, the imagery leans into graphic sensibilities, set against an architectural interior defined by reflective mirrored columns and diffused, soft light. Creative direction for the campaign was led by art director Bruce Usher, with fashion styling by Alice Goddard. The collection is characterized by bold geometric patterns, colour-blocking, and structured silhouettes, with hair and makeup by Franziska Presche and Athena Paginton, respectively. Casting for the project was managed by Benedikt Verheyen and Piotr Chamier, featuring models Elvis Tagoe and Joan Maria.
Project Stefan Cooke · Stefan Cooke F/W 25 Lookbook
The Stefan Cooke Fall/Winter 25 lookbook presents a focused series of studio portraits that highlight the collection’s intricate textures and structural tailoring. Each look is captured against a clean, seamless white backdrop, utilizing consistent studio lighting to emphasize the graphic patterns and silhouettes of the garments. The project leans into a minimalist editorial aesthetic, allowing the layered embellishments and accessories to remain the central focus. Photographer Angus Williams worked alongside fashion stylist Alice Goddard to define the visual language of the lookbook. The production includes hair styling by Franziska Presche and makeup by Thom Walker, with casting managed by Piotr Chamier. Featured models include Agnes Lagercrantz, Alexander Acquah, Manyuan Liang, and Truman Hickey.
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