Stefan Cooke: Stefan Cooke F/W 2025 Campaign

Sep 2025

The Stefan Cooke Fall/Winter 2025 campaign explores the intersection of tailoring and abstraction through a stark, editorial lens. Photographed by Theo Sion and styled by Alice Goddard, the series utilizes low-key chiaroscuro lighting to isolate the silhouette of the male form against a minimalist studio backdrop. With creative direction from Bruce Usher, the work prioritizes composition and form, often incorporating graphic elements like star overlays or intentional negative space. The campaign, which features design contributions from Stefan Cooke and Jake Burt, moves between intimate, moody portraits and clean, typographic visuals to define the collection's aesthetic.

Editorial, Vertical, Moody, Monochrome

Low-key / chiaroscuro

Advertising Campaign