SSPCA
Featured SSPCA projects
This week's top SSPCA projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
SSPCA · Donations 60s
This 60-second public awareness campaign for the SSPCA draws on a documentary approach to spotlight the reality of animal welfare cases in Scotland. The film features Scottish SPCA Inspector Jade Cumming, using direct-to-camera testimony to ground the narrative in the experiences of those working in the field. Produced with a clean, live-action technique, the project pairs the interview sequences with observational footage of rescued dogs. AdSmart from Sky leads the creative execution, which integrates on-screen calls to action to support the charity’s ongoing welfare efforts.
SSPCA · Legacy 60s
SSPCA’s 'Legacy 60s' campaign spotlights the organisation's dedication to animal welfare across Scotland through a documentary-style lens. The film features a personal account from a long-time animal advocate, framed by footage of rescue operations and care for cats, dogs, rabbits, and local wildlife. Produced by AdSmart from Sky, the piece employs live-action techniques and a clean aesthetic to maintain a direct, empathetic narrative. The visual execution relies on soft interior lighting contrasted with natural outdoor settings to document the organisation's ongoing rescue efforts.
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