SSPCA: Legacy 60s
Brand
Date
Jan 2025
Description
SSPCA’s 'Legacy 60s' campaign spotlights the organisation's dedication to animal welfare across Scotland through a documentary-style lens. The film features a personal account from a long-time animal advocate, framed by footage of rescue operations and care for cats, dogs, rabbits, and local wildlife. Produced by AdSmart from Sky, the piece employs live-action techniques and a clean aesthetic to maintain a direct, empathetic narrative. The visual execution relies on soft interior lighting contrasted with natural outdoor settings to document the organisation's ongoing rescue efforts.
Style
Documentary, Horizontal, Clean
Industries
Color
Jet Black
Pure White
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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