SSPCA
Legacy 60s
Brand
ProjectLegacy 60s
Date
Jan 2025
Description
SSPCA details its long-standing commitment to animal welfare across Scotland in this documentary-style campaign, Legacy 60s. The spot leans into a human-centric narrative, pairing a personal account of animal companionship with observational footage of rescue and rehabilitation efforts. Produced by AdSmart from Sky, the creative employs a clean, live-action technique to document the care provided to domestic pets and local wildlife. Through a mix of natural outdoor settings and soft interior lighting, the film establishes a supportive tone for the charitable organisation’s ongoing rescue operations.
Style
Documentary, Horizontal, Clean
Industries
Charitable Organisations
Color
Jet Black
Pure White
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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