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SSPCA

Donations 60s
Brand
Date

Jan 2025

Description

This public awareness campaign for the SSPCA, titled 'Donations 60s', highlights the critical work conducted by the Scottish animal charity. The 60-second film centres on an animal welfare case, featuring direct-to-camera insights from Scottish SPCA Inspector Jade Cumming. The execution leans into a documentary aesthetic, blending interview sequences with live-action technique footage of rescued animals. Developed by AdSmart from Sky, the piece integrates on-screen text to guide viewers toward helpline and donation resources.

Style

Documentary, Horizontal, Clean

Industries

Public Awareness

Color
Jet Black
Pure White
Context

Social Media / Short Form Video

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