SSPCA
Donations 60s
Brand
ProjectDonations 60s
Date
Jan 2025
Description
This public awareness campaign for the SSPCA, titled 'Donations 60s', highlights the critical work conducted by the Scottish animal charity. The 60-second film centres on an animal welfare case, featuring direct-to-camera insights from Scottish SPCA Inspector Jade Cumming. The execution leans into a documentary aesthetic, blending interview sequences with live-action technique footage of rescued animals. Developed by AdSmart from Sky, the piece integrates on-screen text to guide viewers toward helpline and donation resources.
Style
Documentary, Horizontal, Clean
Industries
Public Awareness
Color
Jet Black
Pure White
Context
Social Media / Short Form Video
Associated creatives
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