SSPCA: Donations 60s
Brand
Date
Jan 2025
Description
This 60-second public awareness campaign for the SSPCA draws on a documentary approach to spotlight the reality of animal welfare cases in Scotland. The film features Scottish SPCA Inspector Jade Cumming, using direct-to-camera testimony to ground the narrative in the experiences of those working in the field. Produced with a clean, live-action technique, the project pairs the interview sequences with observational footage of rescued dogs. AdSmart from Sky leads the creative execution, which integrates on-screen calls to action to support the charity’s ongoing welfare efforts.
Style
Documentary, Horizontal, Clean
Industries
Color
Jet Black
Pure White
Context
Social Media / Short Form Video
Associated creatives
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