Squarespace
Gonna Do
Brand
ProjectGonna Do
Date
Jun 2026
Description
Squarespace explores the common phenomenon of procrastination in its 'Gonna Do' commercial. Through a series of comedic vignettes, the campaign highlights diverse individuals in varied settings, ranging from outdoor picnics and evening hot tubs to a relaxed mattress showroom. Produced by GREATERGOOD, the spot relies on a clean, live-action technique to ground the humorous everyday scenarios. The execution balances daylight scenes with warm, ambient night sequences to capture a casual, relatable atmosphere for the digital platform.
Style
Horizontal, Commercial, Clean
Industries
Apps & Digital Platforms
Color
Pure White
Jet Black
Navy
Background
Park
Context
TVC / TV Commercial
Associated creatives
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