Squarespace explores the habit of procrastination in this campaign titled 'Gonna Do.' Through a series of comedic vignettes, the project highlights everyday scenarios where individuals delay their ambitions, whether they are relaxing in outdoor settings or browsing in a showroom.
Produced by GREATERGOOD, the spot utilizes a clean, live-action technique to contrast casual, relatable moments with the platform's utility. The film shifts between bright natural lighting for daytime sequences and warm ambient tones for night, grounding the narrative in familiar environments.
