Squarespace: Goth
Brand
Date
Oct 2025
Description
This commercial for Squarespace, titled Goth, explores the juxtaposition between a sterile corporate office environment and the sudden adoption of expressive gothic aesthetics. As employees transition into studded chokers, dark leather, and bold makeup while at their desks, the film utilizes cinematic live-action techniques to frame the transformation. The project balances a muted grey office palette with stark, dramatic wardrobe choices. Production was handled by Love Song with post-production and visual effects provided by papercut, Time Based Arts, and Royal Muster.
Style
Horizontal, Cinematic, Clean
Industries
Background
Office
Context
TVC / TV Commercial
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