Squarespace
The Negotiation
Brand
ProjectThe Negotiation
Date
Feb 2026
Description
Squarespace highlights its web-building tools through a narrative campaign, 'The Negotiation.' Set within the confines of a motorhome, the spot follows a conversation between two women, featuring Emma Stone as the lead talent. The commercial utilizes live-action technique and cinematic framing to establish its dramatic tone. Wave Studios NY handled the music and sound design, rounding out the production which leans into a lifestyle aesthetic to present the brand platform.
Style
Lifestyle, Horizontal, Cinematic
Industries
Apps & Digital Platforms
Color
Navy
Pure White
Background
Hotel Room
Context
TVC / TV Commercial
Associated creatives
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