Squarespace explores the intersection of professional spaces and personal identity in this commercial campaign. The spot focuses on a series of office workers who navigate their daily corporate routines while sporting distinct goth-inspired fashion, complete with heavy makeup, alternative hairstyles, and intricate accessories.
Directed by papercut, the project utilizes a clean, live-action technique to highlight the contrast between a sterile workplace environment and the individual aesthetics of its subjects. By placing alternative fashion within a professional setting, the campaign leans into a sharp visual juxtaposition.
