Sportscraft
Featured Sportscraft projects
This week's top Sportscraft projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Sportscraft · 'Sports-Club' 2025 Campaign
Sportscraft presents the 'Sports-Club' 2025 campaign, a series capturing classic sportswear through a refined lifestyle lens. Set against outdoor tennis courts, the project focuses on technical fabric textures and clean silhouettes, bridging the gap between high street fashion and athletic performance. Photographer Simon Lekias utilizes natural light to underscore the collection’s crisp palette, featuring crisp polo shirts, cricket vests, and structured knits. The imagery leans into an editorial aesthetic, with styling by Ernest Andreenko and make-up by Isabella Schimid contributing to the series’ polished, athletic look.
Project Sportscraft · Summer 25 'Let's Play' Campaign
The Sportscraft Summer 25 'Let's Play' campaign presents a series of coastal-inspired visuals that lean into a relaxed, outdoor lifestyle. Shot by photographer Simon Lekias, the project captures the warmth of the Australian coastline through a mix of candid and staged portraiture. Produced by Brooke Smith, the campaign utilizes a clean, editorial aesthetic, often employing natural light and golden hour tones to highlight the seasonal collection. From dynamic high-speed freeze imagery to calmer, posed compositions, the work features models in various coastal settings, integrating elements of leisure such as surfing and swimming.
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