Shiner

Shiner · Escape

Shiner’s commercial campaign, Escape, shifts the viewer from the quiet intensity of a corporate workspace into the high-energy atmosphere of a local bar. The narrative leans into a visual contrast, juxtaposing muted office environments with the vibrant, neon-lit warmth of a nightlife setting. Produced by GREATERGOOD, the piece utilizes live-action technique and cinematic framing to capture the transition. The film focuses on the distinct tonal shift between late-night work environments and social gatherings within the alcoholic beverages category.

Shiner · Confidence

For their latest campaign, "Confidence," Shiner delivers a beverage industry commercial that charts a shift from personal apprehension to social ease. The narrative centres on a character navigating the transition from the intimacy of a quiet living room to the high-energy environment of a local bar. Produced by GREATERGOOD, the spot employs cinematic, live-action techniques to build emotional tension. The visual language relies on warm lighting and intimate framing to mirror the protagonist's internal arc.

Shiner · Big Entrance

This humorous commercial for Shiner, titled Big Entrance, captures an unexpected scene on city streets. The narrative follows two women commuting on a public bus while a team of bodybuilders pulls the vehicle down the road. Produced by GREATERGOOD, the spot relies on live-action technique to bridge the contrast between a mundane interior commute and the high-energy exterior performance. The project channels a cinematic aesthetic, using warm natural light to ground the comedic concept in an urban environment. Dynamic motion underscores the interaction between the passengers and the athletes on the street.

Shiner · Big Entrance

Shiner’s commercial campaign, "Big Entrance," explores a comedic scenario featuring a group of muscular men pulling a public bus along a city street. The narrative juxtaposes the physical exertion of the men outdoors against the reactions of passengers inside the vehicle, who observe the feat while navigating their commute. Produced by GREATERGOOD, the spot leans into a live-action technique to capture the movement through an urban landscape. The project uses natural daylight to frame the cinematic quality of the scene, highlighting the contrast between the external effort and the casual, interior setting.

Shiner · Escape

Shiner · Chess

Shiner · Opera

Shiner · Done Right - Party

Shiner · Done Right - Tailgate

Shiner · Barbed Wire Fence