Shiner
Big Entrance
Brand
ProjectBig Entrance
Date
Jan 2026
Description
Shiner’s commercial campaign, Big Entrance, introduces a humorous take on strength and public transit. The film depicts a group of muscular men physically towing a city bus through an urban environment, juxtaposed against the mundane activity of passengers inside the vehicle. Produced by GREATERGOOD, the spot relies on live-action techniques and cinematic pacing to heighten the comedic contrast between the exterior exertion and the interior reaction. The work utilizes natural daylight to ground the absurd premise within a realistic city setting.
Style
Humorous, Horizontal, Commercial, Cinematic
Industries
Mass Market Automotive
Background
Street
Context
TVC / TV Commercial
Associated creatives
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