Séfr
Featured Séfr projects
This week's top Séfr projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Séfr · Fall/Winter 2023 ecommerce
The Fall/Winter 2023 ecommerce lookbook for Séfr showcases a collection of contemporary menswear through a minimalist, studio-based lens. Photographed by Linus Morales and featuring model Benji Xu, the project highlights the tactile quality of the seasonal apparel, ranging from textured knitwear and wool outerwear to intricately patterned lace shirts and formal coats. Executed against a clean, white seamless backdrop, the imagery leans into a commercial aesthetic. The lighting remains soft and even throughout the series, prioritizing the detail of garment surfaces and fabric textures. This lookbook serves as a direct presentation of the season’s silhouettes, utilizing a clean, vertical framing that maintains a consistent visual language across the full collection.
Project Séfr · Fall/Winter 2024 Rhythm Lookbook
The Fall/Winter 2024 Rhythm lookbook for designer fashion brand Séfr features a collection of contemporary menswear defined by rich textures and relaxed tailoring. Captured by photographer Linus Morales, the project centres on model Raihan Iskandar, who showcases a variety of seasonal outerwear, including shearling-lined leather jackets and fuzzy knit cardigans. The series utilizes a clean, minimalist studio aesthetic, with each look presented against a white seamless backdrop to emphasize the tactile quality of the fabrics. The editorial style employs soft, even lighting, highlighting the intricate details of fringed shirts and leather finishes through a straightforward, frontal composition.
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