Séfr: Fall/Winter 2023 ecommerce

Sep 2023

The Fall/Winter 2023 ecommerce lookbook for Séfr showcases a collection of contemporary menswear through a minimalist, studio-based lens. Photographed by Linus Morales and featuring model Benji Xu, the project highlights the tactile quality of the seasonal apparel, ranging from textured knitwear and wool outerwear to intricately patterned lace shirts and formal coats. Executed against a clean, white seamless backdrop, the imagery leans into a commercial aesthetic. The lighting remains soft and even throughout the series, prioritizing the detail of garment surfaces and fabric textures. This lookbook serves as a direct presentation of the season’s silhouettes, utilizing a clean, vertical framing that maintains a consistent visual language across the full collection.

Vertical, Clean

White Seamless

E-commerce / Product