Scottish Government

Scottish Government · Speeding is a Dangerous Game

Scottish Government · Early Birds

The Scottish Government initiative 'Early Birds' presents a series of public awareness communications utilizing detailed miniature puppet animation. Produced by Studio AKA with creative agency The Leith Agency, the project features a cast of expressive birds navigating health concerns through a blend of cinematic storytelling and tactile, clay-like textures. The execution relies on precise stop-motion animation to convey its subject matter, incorporating warm ambient lighting and comedic timing. The narrative shifts between various avian characters in domestic and waiting room settings, grounding the campaign's artistic approach in familiar, relatable scenarios.

Scottish Government · Mental Health

The Scottish Government’s latest mental health public awareness initiative utilizes a 2D animated narrative to reach its audience. The campaign centers on intimate, illustrated sequences that transition from domestic, quiet moments to wider, atmospheric winter landscapes. Developed by AdSmart from Sky, the project employs flat vector graphics and a dual-tone palette to maintain a consistent aesthetic. The animation moves through a series of lifestyle scenarios, utilizing an artistic approach to explore character interaction within these stylized environments.

Scottish Government · Be the Early Bird

Scottish Government · Rethink Dementia