Scottish Government: Mental Health
Brand
Date
Feb 2025
Description
The Scottish Government’s latest mental health public awareness initiative utilizes a 2D animated narrative to reach its audience. The campaign centers on intimate, illustrated sequences that transition from domestic, quiet moments to wider, atmospheric winter landscapes. Developed by AdSmart from Sky, the project employs flat vector graphics and a dual-tone palette to maintain a consistent aesthetic. The animation moves through a series of lifestyle scenarios, utilizing an artistic approach to explore character interaction within these stylized environments.
Style
Artistic, Lifestyle, Vertical
Techniques
Animation
Industries
Color
Royal Blue
Golden Yellow
Crimson
Background
Living Room, Bedroom
Context
Brand Film / Corporate Video
Associated creatives
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