Scottish Government
Mental Health
Brand
ProjectMental Health
Date
Feb 2025
Description
The Scottish Government’s latest initiative for mental health awareness utilizes a 2D illustrated style to navigate the complexities of personal well-being. The project leans into a narrative approach, moving from intimate, domestic settings to broader outdoor winter environments to frame its messaging. Developed in collaboration with AdSmart from Sky, the work employs flat vector graphics and an artistic aesthetic to ensure accessibility. This animated campaign utilizes a vertical format, bridging the gap between digital-first engagement and sensitive public information communication.
Style
Artistic, Lifestyle, Vertical
Techniques
Animation
Industries
Public Awareness
Color
Royal Blue
Golden Yellow
Crimson
Background
Living Room, Bedroom
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.