Scottish Government
Early Birds
Brand
ProjectEarly Birds
Date
Jan 2025
Description
The 'Early Birds' project for the Scottish Government is a public awareness campaign utilizing miniature puppet animation to address health concerns. Produced by Studio AKA, the creative effort features expressive bird characters, ranging from a rooster on a rooftop to eagles interacting with digital devices. Under the guidance of The Leith Agency, the work employs a blend of animation and live-action techniques to build its visual world. The execution relies on tactile textures and deliberate comedic timing, framed by warm ambient lighting to present the campaign's subjects within a series of stylized waiting room and natural settings.
Style
Artistic, Vertical, Cinematic, Warm
Techniques
Animation
Industries
Public Awareness
Color
Forest Green
Crimson
Camel
Context
Brand Film / Corporate Video
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