RSPCA Pet Insurance
Featured RSPCA Pet Insurance projects
This week's top RSPCA Pet Insurance projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
RSPCA Pet Insurance · We Know Animals
RSPCA Pet Insurance explores the intersection of domestic life and comedic mishap in their campaign, We Know Animals. The commercial follows a series of scenarios, including a proposal disrupted by a dog, set against warmly lit, intimate indoor environments. Developed in collaboration with Saatchi & Saatchi Australia and Publicis Production UK, the project employs live-action techniques to frame its narrative. The execution relies on cinematic lighting and a shallow depth of field to balance the comedic timing with high-end production quality, complemented by sound design from OTIS.
RSPCA Pet Insurance · We Know Animals 2
RSPCA Pet Insurance explores the quirks of pet ownership in its 'We Know Animals 2' commercial. The spot, developed by Saatchi & Saatchi Australia and Publicis Production UK, utilizes a series of humorous vignettes to capture the dynamic between domestic animals and their owners. The cinematography leans into warm tones and natural light, utilizing an analogue film aesthetic to emphasize the playful, whimsical nature of the subjects. The project features sound design by OTIS.
RSPCA Pet Insurance · We Know Animals, Direct Response
RSPCA Pet Insurance explores the domestic bond between owners and their pets in the direct response commercial, We Know Animals. The film captures owners at home with their cats and dogs, highlighting insurance coverage options through a series of vignettes set against warm interiors. Developed by Saatchi & Saatchi Australia and Publicis Production UK, the project leans into a playful tone. The production employs natural light and live-action techniques to emphasize the everyday reality of pet ownership.
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