RSPCA Pet Insurance: We Know Animals, Direct Response
Brand
Date
Apr 2026
Description
RSPCA Pet Insurance explores the domestic bond between owners and their pets in the direct response commercial, We Know Animals. The film captures owners at home with their cats and dogs, highlighting insurance coverage options through a series of vignettes set against warm interiors. Developed by Saatchi & Saatchi Australia and Publicis Production UK, the project leans into a playful tone. The production employs natural light and live-action techniques to emphasize the everyday reality of pet ownership.
Style
Horizontal, Commercial, playful, Warm
Techniques
Natural light
Industries
Color
Navy
Jet Black
Background
Living Room
Context
TVC / TV Commercial
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