RSPCA Pet Insurance

We Know Animals, Direct Response

Brand

Date

Apr 2026

Description

RSPCA Pet Insurance explores the intersection of domestic comfort and pet care in this direct response commercial, 'We Know Animals.' The production leans into a playful narrative tone, featuring owners in coordinated knitwear alongside their pets within a warmly lit, exposed-brick home setting. Shot with live-action techniques and natural light, the campaign extends to include various dog breeds and garden sequences to outline available insurance coverages. Creative development was led by Saatchi & Saatchi Australia in collaboration with Publicis Production UK.

Style

Horizontal, Commercial, playful, Warm

Techniques

Natural light

Industries

Insurance

Color

Navy

Jet Black

Background

Living Room

Context