RSPCA Pet Insurance explores the intersection of domestic life and comedic mishap in their campaign, We Know Animals. The commercial follows a series of scenarios, including a proposal disrupted by a dog, set against warmly lit, intimate indoor environments.
Developed in collaboration with Saatchi & Saatchi Australia and Publicis Production UK, the project employs live-action techniques to frame its narrative. The execution relies on cinematic lighting and a shallow depth of field to balance the comedic timing with high-end production quality, complemented by sound design from OTIS.
