RSPCA Pet Insurance: We Know Animals
Brand
Date
Apr 2026
Description
RSPCA Pet Insurance explores the intersection of domestic life and comedic mishap in their campaign, We Know Animals. The commercial follows a series of scenarios, including a proposal disrupted by a dog, set against warmly lit, intimate indoor environments. Developed in collaboration with Saatchi & Saatchi Australia and Publicis Production UK, the project employs live-action techniques to frame its narrative. The execution relies on cinematic lighting and a shallow depth of field to balance the comedic timing with high-end production quality, complemented by sound design from OTIS.
Style
Humorous, Horizontal, Cinematic, Warm
Industries
Color
Jet Black
Navy
Amber
Background
Bedroom
Context
TVC / TV Commercial
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