RSPCA Pet Insurance
We Know Animals
Brand
ProjectWe Know Animals
Date
Apr 2026
Description
RSPCA Pet Insurance explores the unpredictable nature of pet ownership in its latest campaign, "We Know Animals." The work centers on relatable domestic mishaps, juxtaposing significant life moments with the humorous realities of sharing a home with animals. Produced by Saatchi & Saatchi Australia and Publicis Production UK, the commercial utilizes cinematic lighting and shallow depth of field to ground its comedic narrative in a warm, intimate aesthetic. Sound design by OTIS rounds out the live-action production, balancing the domestic setting with rhythmic storytelling.
Style
Humorous, Horizontal, Cinematic, Warm
Industries
Insurance
Color
Jet Black
Navy
Amber
Background
Bedroom
Context
TVC / TV Commercial
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