Rice Krispies
Featured Rice Krispies projects
This week's top Rice Krispies projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Rice Krispies · Treat Your Inner Child
Rice Krispies explores the intersection of professional routine and imaginative escape in this latest commercial, 'Treat Your Inner Child.' The narrative moves from a sterile corporate office environment into a surreal, fantastical marshmallow landscape, juxtaposing grounded live-action technique with high-concept VFX / visual effects. The project was developed by agency BBDO New York, with production support provided by Voyager and Lucy Horne. The visual transition between the two distinct environments creates a warm, atmospheric tone throughout the vertical format piece, with finishing and compositing handled by Omnicom Studios and Coffee & TV.
Rice Krispies · Treat Your Inner Child
Rice Krispies explores themes of nostalgia and play in 'Treat Your Inner Child,' a commercial campaign that integrates handcrafted miniature set design with stop-motion animation. The film transitions between a surreal world constructed from puffed rice and sweets to live-action sequences featuring a character interacting with the brand's signature snack. Produced by Voyager, the project leans into a cinematic visual language that balances tactile, stop-motion animation textures with clean, bright environments. The execution highlights the versatility of the product, incorporating humorous elements to frame the snack within a whimsical context.
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