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Rice Krispies

Treat Your Inner Child
Brand
Rice Krispies
ProjectTreat Your Inner Child
Date

Jul 2026

Description

Rice Krispies introduces its latest campaign, Treat Your Inner Child, a mixed-media project that bridges the gap between culinary nostalgia and playful craftsmanship. The spot utilizes a blend of live-action elements and stop-motion animation to bring a whimsical landscape to life, featuring miniature sets constructed entirely from cereal and confectionery components. Produced by Voyager, the film leans into a clean, cinematic aesthetic. It depicts a textured goat figure crafted from puffed rice navigating a mountain of cereal, which transitions into a live-action sequence where an adult interacts with the brand’s signature snacks. The production highlights meticulous set design techniques to create its distinct, high-contrast visual world.

Style

Humorous, Horizontal, Cinematic, Clean

Techniques

Animation

Industries

CPG / Packaged Food

Color
Cream
Sky Blue
Background

Clear Sky

Context

TVC / TV Commercial

Associated creatives

Voyager
VoyagerProduction
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