Rice Krispies

Treat Your Inner Child

Brand

Date

Jul 2026

Description

Rice Krispies explores the intersection of professional routine and imaginative escape in this latest commercial, 'Treat Your Inner Child.' The narrative moves from a sterile corporate office environment into a surreal, fantastical marshmallow landscape, juxtaposing grounded live-action technique with high-concept VFX / visual effects. The project was developed by agency BBDO New York, with production support provided by Voyager and Lucy Horne. The visual transition between the two distinct environments creates a warm, atmospheric tone throughout the vertical format piece, with finishing and compositing handled by Omnicom Studios and Coffee & TV.

Style

Vertical, Commercial, Warm

Techniques

VFX / visual effects

Industries

CPG / Packaged Food

Color

Navy

Pure White

Background

Office

Context