Treat Your Inner Child
ProjectTreat Your Inner Child
Date
Jul 2026
Description
Rice Krispies’ 'Treat Your Inner Child' commercial bridges the divide between corporate rigidity and imaginative escape. Created by agency BBDO New York, the spot centers on a protagonist who transforms a standard office environment into a vibrant, surreal marshmallow landscape upon eating a Rice Krispies Homestyle snack. The project features live-action technique blended with extensive VFX to manifest the fantastical castle structures and dreamlike blue-sky setting. Production support was provided by Voyager and Lucy Horne, with post-production and visual effects work handled by Omnicom Studios and Coffee & TV.
Style
Vertical, Commercial, Warm
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Navy
Pure White
Background
Office
Context
TVC / TV Commercial
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