Rice Krispies explores the intersection of professional routine and imaginative escape in this latest commercial, 'Treat Your Inner Child.' The narrative moves from a sterile corporate office environment into a surreal, fantastical marshmallow landscape, juxtaposing grounded live-action technique with high-concept VFX / visual effects.
The project was developed by agency BBDO New York, with production support provided by Voyager and Lucy Horne. The visual transition between the two distinct environments creates a warm, atmospheric tone throughout the vertical format piece, with finishing and compositing handled by Omnicom Studios and Coffee & TV.
