Renault
Featured Renault projects
This week's top Renault projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Renault · The Postman
Renault presents The Postman, a 3D animated commercial following a suburban mail carrier’s delivery route. The narrative centers on a brief interaction between a postal worker, a resident, and a dog. The project utilizes 3D render / CGI techniques to achieve a detailed character design. The aesthetic leans into a minimalist approach, featuring vibrant colors within a residential setting, presented in a cinematic horizontal format.
Renault · Business Break
Renault presents Business Break, a commercial campaign showcasing the vehicle in both urban and lifestyle contexts. The film follows the car through city streets and tunnels, cutting between exterior driving shots and interior scenes featuring professional settings and musical performances. Produced by Romance Films, the project relies on live-action technique to capture the vehicle in motion. The visual direction balances the crispness of natural daylight with moody interior lighting, grounding the automotive showcase in dynamic, everyday environments.
Renault · Electric Vs Petrol
Renault’s Electric Vs Petrol project presents a dynamic automotive commercial that explores the intersection of traditional combustion engineering and modern electric vehicle innovation. Produced by Quad Productions in collaboration with Publicis Conseil, the film contrasts the technical preparation of classic mechanical systems with the sleek performance of contemporary EVs. The project leans into an atmospheric, cinematic aesthetic, moving between the confined intensity of an industrial garage and the expansive curves of a racetrack at dusk. Through the use of low-key lighting and high-contrast color grading, the work highlights the mechanical precision of its subjects. Sound design by Start Rec and Moritz Staub underscores the shifting technical pacing, while the live-action cinematography emphasizes the evolving nature of automotive design.
Renault · Evolution
Renault’s Evolution campaign brings a visceral, cinematic approach to its latest sedan launch. The commercial tracks a solitary figure, moving from the quiet, grounded textures of a dimly lit workshop to the expansive, open air of a runway. Produced by GREATERGOOD, the spot emphasizes a moody aesthetic through low-key lighting and raw visual tones. The film balances tactile, interior moments with the high-performance motion of the vehicle in an airfield setting, framing the sedan as both a functional object and a subject of precision design.
Renault · Therapist
Renault’s 'Therapist' campaign frames the driving experience as an alternative form of emotional wellness. The narrative centers on a therapist who explores the concept of a midlife crisis, contrasting the confined, atmospheric setting of his office with the expansive freedom of a vehicle navigating desert landscapes and winding mountain roads. Produced by Greatergood, the project employs a cinematic, desaturated visual language. The commercial uses live-action techniques to emphasize the automotive design against varied terrains, relying on a warm, moody color palette to ground the brand's narrative within the luxury automotive space.
Renault · Manifest
Renault’s 'Manifest' is a cinematic automotive commercial that centres on the emotional milestones of family life. The narrative follows a sequence of intimate vignettes, spanning the anticipation of childbirth, the arrival of a newborn, and the subsequent phases of early parenthood. Produced by GREATERGOOD, the film employs desaturated colour grading and soft lighting to ground its live-action sequences in a dramatic, observational tone. The project moves through varied settings, from clinical hospital environments to outdoor scenes, maintaining a consistent focus on the human experience within the automotive context.
Renault · Experiments
Renault explores the technical rigour behind automotive performance in the cinematic commercial 'Experiments.' Produced by GREATERGOOD, the film moves from the racetrack to the control room, focusing on the precision of engineers and technicians as they ready vehicles for the circuit. The production utilizes desaturated tones and dramatic lighting to establish a professional atmosphere, leaning into a live-action technique that highlights the mechanical preparation of the fleet. The narrative centers on the collaborative process of high-end automotive testing.
Renault · The Long Road - director's cut
Renault explores the experience of travel in 'The Long Road,' a commercial that tracks a dark blue SUV across varied terrain. The film transitions from serpentine mountain passes to urban thoroughfares, utilizing cinematic drone footage to capture the vehicle in motion. Directed by Visie Admin, the production leans into live-action techniques to emphasize both the SUV's exterior design and the interior cabin experience. The visual language maintains a consistent warm palette throughout the narrative.
Renault, FFR · Look back, to move forward
Renault and the FFR collaborate on 'Look back, to move forward,' a sports campaign capturing the high-stakes intensity of rugby. The project features dynamic live-action sequences on the pitch, set under dramatic stadium floodlights that emphasize the physical demands of the game. Developed by agency Publicis Conseil, the film utilizes high-contrast cinematic visuals and slow motion to heighten the pace of the match. Production was managed by Quad, with post-production and VFX handled by Prodigious Paris and Faubourg, while the sound design and music were crafted by START REC.
Renault · All Lovers
Renault’s 'All Lovers' is a cinematic commercial that tracks a diverse cast as they transition from intimate, private interiors into the kinetic energy of urban environments. The film captures the movement of individuals gathering in city corridors and expansive streets, shifting between quiet, personal moments and large-scale group sequences. The production leans into a sophisticated, cool colour palette and dynamic pacing to establish its visual rhythm. Developed with creative leadership from Publicis Conseil and production by Iconoclast Paris, the project utilizes live-action techniques to bridge the gap between architectural settings and human movement. Post-production and sound design were handled by Prodigious Paris.
Renault · For you to change nothing, we change everything
Renault presents a new campaign for its latest electric vehicle, bridging the gap between heritage design and modern mobility. The film, titled 'For you to change nothing, we change everything,' adopts a retro aesthetic that contrasts contemporary automotive sequences with nostalgic, vintage-styled footage. Guided by the creative team at Publicis Conseil, the spot leans into a playful narrative. Production by Big Productions and post-production by Prodigious employ analogue film techniques, including Super 8 grain and specific framing, to evoke a cinematic feel throughout the wooded landscape setting.
Renault, F1, LEGO · RS Spirit
Renault, F1, and LEGO unite for 'RS Spirit,' a dynamic campaign featuring a high-speed toy car race set against the backdrop of a bedroom floor. The production showcases a diverse assembly of miniature vehicles, ranging from a monster truck to a custom racing car, navigating a course constructed from everyday furniture. Produced by All Of Us Here, the project leans into a cinematic visual language. The footage utilizes live-action technique alongside slow motion and swift tracking shots to emphasize the scale and pace of the toy competition.
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