Renault, FFR
Look back, to move forward
ProjectLook back, to move forward
Date
Jan 2026
Description
Renault and the FFR collaborate on 'Look back, to move forward,' a sports campaign capturing the high-intensity physicality of professional rugby. The film features fast-paced sequences of athletes in motion across the pitch, framed under stadium floodlights to create a high-contrast visual environment. Developed by Publicis Conseil with production by Quad, the project employs a cinematic aesthetic defined by dramatic lighting and slow motion sequences. Post-production and VFX were managed by Prodigious Paris and Faubourg, while the sound design, handled by START REC, builds a dense atmosphere around the live-action footage.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Slow motion
Industries
Football (American)
Color
Royal Blue
Pure White
Crimson
Background
Sports Venue
Context
Brand Film / Corporate Video
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