Renault, FFR: Look back, to move forward
Date
Jan 2026
Description
Renault and the FFR collaborate on 'Look back, to move forward,' a sports campaign capturing the high-stakes intensity of rugby. The project features dynamic live-action sequences on the pitch, set under dramatic stadium floodlights that emphasize the physical demands of the game. Developed by agency Publicis Conseil, the film utilizes high-contrast cinematic visuals and slow motion to heighten the pace of the match. Production was managed by Quad, with post-production and VFX handled by Prodigious Paris and Faubourg, while the sound design and music were crafted by START REC.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Slow motion
Industries
Color
Royal Blue
Pure White
Crimson
Background
Sports Venue
Context
Brand Film / Corporate Video
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