Renault
Therapist
Brand
ProjectTherapist
Date
Jun 2026
Description
Renault’s 'Therapist' campaign frames the driving experience as an alternative form of emotional wellness. The narrative centers on a therapist who explores the concept of a midlife crisis, contrasting the confined, atmospheric setting of his office with the expansive freedom of a vehicle navigating desert landscapes and winding mountain roads. Produced by Greatergood, the project employs a cinematic, desaturated visual language. The commercial uses live-action techniques to emphasize the automotive design against varied terrains, relying on a warm, moody color palette to ground the brand's narrative within the luxury automotive space.
Style
Horizontal, Cinematic, Desaturated, Warm
Industries
Luxury Automotive
Color
Jet Black
Beige
Background
Office
Context
TVC / TV Commercial
Associated creatives
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